We make trade-offs every day, whether it’s in the grocery aisle or the boardroom. But when everything is labeled a priority, decisions often default to the loudest voice or hottest fire—leaving teams stuck in reactive mode. Enter Even/Over statements: a simple yet powerful tool to clarify what matters most when values and priorities compete. By explicitly naming trade-offs (e.g., depth even over speed), you can align your team, foster better decision-making, and focus on the work that truly drives impact.